supertrail.guide is an online tourplanning platform that focuses on exciting mountain bike destinations. They provide users with well-produced videos of the trails, gpx-files, information about weather conditions, accommodation, service points and much more.
Made in collaboration with Outkomm GmbH
Outdoor Guide stands for competent and comprehensive information about the world of outdoor sports. It’s a Swiss magazine that informs twice a year about trekking, mountaineering, biking, canoeing, backcountry skiing, snowboarding and free riding. You will find very useful equipment tips, inspiring interviews and portraits, thorough tour recommendations and stunning stories of all sorts of expeditions.
KEYWORDS
visual identity.
webdesign.
flyer.
mountainbike.
trails.
RESPONSIBILITIES
visual concept.
creative direction
UI design.
We were responsible for creating the visual identity for this platform. We created the first draft of the website and produced a diverse range of promotional material. Apart from the visual identity we also developed the catchphrase “CLICK. PLAY. RIDE. supertrail.guide”.
Together with the video production and editing team we created the overall style and animations for the title design and icons in the videos. The icons were build to give the user more details about the technical and conditional challenges of the different trails, as well as scores for adventure and scenery.
More work.
Berg & Macherbrand design
Outdoor Guideeditorial design
Brukseilasbrand design
akzenteux & ui design
Editorial artworkillustration
Kustermanneditorial design
Omnevabrand design
Siemens Financial Servicescorporate editorial design
Seraphvisual identity
Logotypeslogo design