is an online tourplanning platform that focuses on exciting mountain bike destinations. They provide users with well-produced videos of the trails, gpx-files, information about weather conditions, accommodation, service points and much more.

Made in collaboration with Outkomm GmbH

Outdoor Guide stands for competent and comprehensive information about the world of outdoor sports. It’s a Swiss magazine that informs twice a year about trekking, mountaineering, biking, canoeing, backcountry skiing, snowboarding and free riding. You will find very useful equipment tips, inspiring interviews and portraits, thorough tour recommendations and stunning stories of all sorts of expeditions. 

visual identity.

visual concept.
creative direction
UI design.

Supertrail Guide Logo on a Black Background

We were responsible for creating the visual identity for this platform. We created the first draft of the website and produced a diverse range of promotional material. Apart from the visual identity we also developed the catchphrase “CLICK. PLAY. RIDE.”. 

Photo of a green, red and black Flyer for Supertrail Guide, Freeride Map and Supertrail Map
Screenrecording of the Landing Page of Supertrail Guide
Mockup of the Landing Page of the Supertrail Guide Website

Together with the video production and editing team we created the overall style and animations for the title design and icons in the videos. The icons were build to give the user more details about the technical and conditional challenges of the different trails, as well as scores for adventure and scenery.

Screenrecording of a Trail Video on the Supertrail Guide Website
Mockup of a Trail Page on the Supertrail Guide Website
Closup of Mockup of a green Supertrail Map Folded Flyer
Mockup of a green Supertrail Guide Folded Flyer
Closup of Mockup of a red Freeride Map Folded Flyer
Photo of two black Flyers for Supetrail Guide
Mockup of the Trail Page Menu Bar on the Supertrail Guide Website

More work.

Berg & Macherbrand design

Outdoor Guideeditorial design

Brukseilasbrand design

akzenteux & ui design

Editorial artworkillustration

Kustermanneditorial design

Omnevabrand design

Siemens Financial Servicescorporate editorial design

Seraphvisual identity

Logotypeslogo design