Brukseilas is a Brussels based multidisciplinary creative studio. Their main focus is on food styling and photography, but also interior and product design are part of their services. For the products that the studio develops, Brussels as a city and its pentagon form are the main sources of inspiration.

Brukseilas is a Brussels based multidisciplinary creative studio. Their main focus is on food styling and photography, but also interior and product design are part of their services. For the products that the studio develops, Brussels as a city and its pentagon form are the main sources of inspiration.

KEYWORDS
visual identity.
multidisciplinary.
business card.
brussels.

RESPONSIBILITIES
creative direction.
logo design. 
visual concept.

Logo of Brukseilas on Marble

Create a brand identity that covers all the different services the studio offers. The brand should give a timeless feeling and should be versatile, simple and straightforward. 

THE OBJECTIVE: How it all starts.

Moodboard for Brukseilas
Moodboard for Brukseilas

The values we defined for the brand showcased in different mood boards and directions for the logo. Geometry, patterns and marble were the main visual focus. 

PROCESS: Our journey from idea to execution.

Photo of Lies Van Ginderachter doing some Food Styling

We created a clean custom wordmark that became the logo. The simplicity of this customized typeface gives the brand a timeless feel. The letters U and A became stronger graphic elements that refer to the pentagon shape of Brussels and reflect also the visual language that was developed for the brand. 

THE OUTCOME: What we achieved.

Mockup of Business Cards for Brukseilas on beige Background
Screenshot of Webpage of Brukseilas
Photo of stacked Business Cards for Brukseilas
Photo of a Cooking scene with the Brukseilas Logo on a Cork Pentagon
Photo styled by Lies Van Ginderachter with Barbie Legs, coloured Background and summer Accessories
Photo styled by Lies Van Ginderachter with Barbie Legs, coloured Background and outdoor Sports Accessories
Photo styled by Lies Van Ginderachter with Barbie Legs, coloured Background and bathing Accessories
Photo of a Marble pentagon in an interior

The studio is still busy developing its services and is planning to collaborate with other Belgian creatives and designers on great new products and solutions. 

GOOD TO KNOW!

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