KEYWORDS
visual identity.
naming.
logo design.
brand guidelines.
social sector.

RESPONSIBILITIES
research.
naming.
lead design.

After numerous brainstorm sessions and trademark proofing rounds, “omneva” was chosen as a suitable name. The name is inspired by the latin word “omnes", which means ‘everything’ or ‘everybody’. The omneva name aims to create a feeling of unity and strength, something they also put into practice for their customers by bringing different experts together in one team. In addition, omneva has a friendly sound to it and is easy to pronounce in all relevant languages.

As soon as the name omneva was officially confirmed as a trademark, we started creating the logo – a static version as well as an animated one. We also developed brand guidelines setting out the visual language that will accompany and strengthen the omneva name and strategy. To communicate the brand story and values throughout the whole organisation and to all stakeholders, we produced a brand book.

As the omneva Group brings together experts in many different fields, we also developed a sublogo system for these respective brands, including guidelines for the visual language and a color scheme that can be extended to future brands to come.